Hair Powder for Root Touch Up - Temporary Color, Gray Coverage, Concealer, Hair Filler, Dry Shampoo (13 Dark Copper Red)

About Rootflage - The Story Behind the Brand

Originally from Southern California, Lucy Williamson O'Quinn has been experimenting with hair color since the era of Flock of Seagulls and hairspray. In 2012, Lucy visited a beauty supply store and was amazed to find that there was no quality product available for blondes to touch up their roots in between salon visits. A lightbulb went off in her head, and she realized she could be the one to fill this gap in the market.

Rootflage was born out of Lucy's desire to help women (and men) efficiently and affordably maintain their hair color between salon appointments. Starting with blonde root touch-up colors, Rootflage expanded its range to cater to brunettes and redheads as well, ensuring that everyone could benefit from its innovative products. As an inclusive brand, Rootflage is open to creating custom shades for customers who may not find their perfect match in the existing lineup.

At the core of Rootflage's values is customer satisfaction. If a shade doesn't quite meet your expectations, the brand encourages you to reach out so they can help you find the right match. Similarly, if you encounter any difficulties during the application process, Rootflage is eager to provide tips and tricks for a successful outcome. As a female-owned indie brand, Rootflage takes pride in being cruelty-free and vegan, supporting ethical and sustainable practices in the beauty industry.

Experience the confidence-boosting power of Rootflage by filling in thinning hair and achieving the look of full, luxurious locks without the need for additional fibers. Rootflage is here to help you look and feel your best every day.

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